Digital Marketing Manager

Safa Gold Mall is seeking an experienced and competent individual for digital marketing with a heavy focus on social media. A person should have hands-on experience in building the social media presence of different brands on different social media platforms.

He will be required to design, create and run advertising campaigns and drive engagement by creating high-quality original content. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success.

Responsibilities

Perform research on current benchmark trends and audience preferences.

Performing research on current benchmark trends and audience preferences

Designing and implementing social media strategy to align with business goals

Setting specific objectives and reporting on ROI

Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

Managing organic social media marketing strategy and promote brand ,product and services

Monitor SEO and web traffic metrics

Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

Suggest and implement new features to develop brand awareness, like promotions and competitions

Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills

Must have at least 4 to 5 years proven work experience as a Social media manager

Hands on experience in content management

Excellent copywriting skills

Ability to deliver creative content (text, image and video)

Solid knowledge of SEO, keyword research and Google Analytics

Knowledge of online marketing channels

Familiarity with web design

Excellent communication skills

Analytical and multitasking skills

MBA degree in Marketing or relevant field