Brand Executive (Refrigerator)

Responsibilities & Context

Plan, execute, and monitor ATL (Above The Line), BTL (Below The Line), and Digital marketing activities, including event execution, promotional activities, print advertisements, graphics follow-up, and POSM marketing for refrigerator products.

Assist and monitor new product launch events, advertising campaigns, advertorial content approval, and joint promotions with media partners and third parties.

Collaborate with trade channels to develop promotional mechanisms, special offers, in-store displays, and POS materials.

Develop and execute the entire 360-degree digital brand communication and operations in line with brand objectives.

Measure and report the performance of all digital marketing campaigns, analyzing data to optimize strategies.

Plan, budget, and execute effective online campaigns and promotions to enhance brand visibility and customer engagement.

Monitor competitors' activities through ATL-BTL (outdoor) and digital advertisements, market visits, and data analysis, and stay updated on current market trends.

Contribute to the ideation and implementation of CG video/ TVC/ OVC/ RDC or any other video content.

If necessary, prepare online newsletters and promotional emails and distribute them through various channels.

Assist in cross-department coordination to ensure alignment with brand goals.

Seek content approval from department leads and management.

Required Skills & Expertise

ATL Marketing

BTL Marketing

Digital Marketing

Salary

Negotiable

Compensation & Other Benefits

Mobile bill, Provident fund, Insurance

Lunch Facilities: Partially Subsidize

Salary Review: Yearly

Festival Bonus: 2

As per company policy.