SEO Lead

Job Description

Develop, implement & enhance regional SEO roadmap matching the local market needs

Supporting strategy, planning, and analysis for on-site and off-site SEO campaigns

Create and manage SEO-driven content plans for both evergreen and timely content

Monitor and track reporting on traffic and rankings, understand performance relative to competitors, and analyze data to help inform strategies

Review all technical SEO issues and timely recommend fixes to the product team

Optimize website content, catalogue pages and campaign pages in English & local language

Optimizing on-site content, including titles, meta descriptions, internal links, and more

Collect data and report on traffic, rankings, and other SEO aspects on a weekly basis

Work with cross-functional teams to align implementation of SEO efforts

Align with Commercial teams to improve keywords that contribute more to the business side

Keep abreast of current SEO trends and stay up to date with search engine guidelines

Manage ASO ( App Store Optimization) and update content, creatives, and DVC for campaigns

Create and Manage Campaign MCP pages, update creatives, contents and data pools

Manage team of local SEO content writers

Requirements

Bachelor’s degree with minimum of 3-5 years of SEO experience

Proficient using analytics tools like Google Analytics and Search Console

Hands-on knowledge of ASO (App Store Optimization)

Proficient in performing technical website audits

Proficient in documenting recommendations for optimization

Proficient in Creating / Optimizing Content for SEO

Proficient in using SEO tools like Keyword Planner, Ahrefs, Screaming Frog, MOZ etc.

Proficient in SEO and website performance reporting

SEO knowledge and the desire to continually research and extend your knowledge in this area

Competencies

Inter- personal

Analytical

Communication

Initiative

Team Player

Presentation

Benefits

International working environment, and a unique opportunity to learn from the best in e-commerce and business growth.

A platform to learn from Alibaba’s world-leading ecosystem

Rigorous training and exposure in team management, leadership, business analytics, and operations.

An opportunity to train the next generation of business leaders

Competitive salary and incentive package

Health & Medical insurance