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SEO Lead
Job Description
Develop, implement & enhance regional SEO roadmap matching the local market needs
Supporting strategy, planning, and analysis for on-site and off-site SEO campaigns
Create and manage SEO-driven content plans for both evergreen and timely content
Monitor and track reporting on traffic and rankings, understand performance relative to competitors, and analyze data to help inform strategies
Review all technical SEO issues and timely recommend fixes to the product team
Optimize website content, catalogue pages and campaign pages in English & local language
Optimizing on-site content, including titles, meta descriptions, internal links, and more
Collect data and report on traffic, rankings, and other SEO aspects on a weekly basis
Work with cross-functional teams to align implementation of SEO efforts
Align with Commercial teams to improve keywords that contribute more to the business side
Keep abreast of current SEO trends and stay up to date with search engine guidelines
Manage ASO ( App Store Optimization) and update content, creatives, and DVC for campaigns
Create and Manage Campaign MCP pages, update creatives, contents and data pools
Manage team of local SEO content writers
Requirements
Bachelor’s degree with minimum of 3-5 years of SEO experience
Proficient using analytics tools like Google Analytics and Search Console
Hands-on knowledge of ASO (App Store Optimization)
Proficient in performing technical website audits
Proficient in documenting recommendations for optimization
Proficient in Creating / Optimizing Content for SEO
Proficient in using SEO tools like Keyword Planner, Ahrefs, Screaming Frog, MOZ etc.
Proficient in SEO and website performance reporting
SEO knowledge and the desire to continually research and extend your knowledge in this area
Competencies
Inter- personal
Analytical
Communication
Initiative
Team Player
Presentation
Benefits
International working environment, and a unique opportunity to learn from the best in e-commerce and business growth.
A platform to learn from Alibaba’s world-leading ecosystem
Rigorous training and exposure in team management, leadership, business analytics, and operations.
An opportunity to train the next generation of business leaders
Competitive salary and incentive package
Health & Medical insurance
for more details, contact us at
Jobs@daraz.com.np
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