PPC Specialist

Job Duties & Responsibilities:

1. Able to create and manage PPC campaigns across a variety of channels.

2. Track KPIs to evaluate performance and pinpoint issues.

3. Measure ROI and KPIs.

4. Know about Google Ads Manager, Facebook Ads Manager and business suite.

5. Assist with monitoring ad accounts and adjusting bids and budgets as directed by the Ad Manager.

6. Making creative suggestions for advert templates.

7. Strong analytical skills.

8. Keyword research and management to optimize bids (add PPC positive keywords and remove negatives)

9. Optimize bidding at keyword, placement, device and other levels.

10. Perform daily account management of PPC & Social Media.

11. Stay up-to date with changing techniques in PPC industry.

12. Proven experience as a PPC Expert or Digital Marketing Specialist.

13. Knowledge of SEO and digital marketing concepts.

14. Familiarity with multiple platforms (e.g. AdWords, Facebook, Linkedin) is preferred.

15. Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends, etc.)