Product Marketing Manager

Responsibilities:

Study company products.

Translate technical details into benefits for the user.

Follow and analyze market trends to position products.

Develop product marketing strategies (pricing, advertising, product launching).

Craft compelling messages across marketing channels (landing pages, ad campaigns)

Work with various teams (design, content, acquisition, product, sales) to implement strategies.

Test marketing product features, releases and ad copy.

Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements and skills:

Proven experience as a Product Marketing Manager, Brand Manager or similar role.

Background in design and copywriting is a plus.

Experience in market analysis.

Familiar with product marketing tactics (e.g. integrated marketing campaigns).

Working knowledge of web analytics tools (Google Analytics, WebTrends).

Excellent communication skills.

A keen eye for detail.

Creativity.

Analytical mind and strong quantitative skills.

BSc/BA in Marketing, Communications or a similar field