Digital Strategist

Job Description

Responsibilities:

· Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)

· Keep up-to-date with our audience’s preferences and proactively suggest new campaigns

· Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

· Identify advertising needs.

· Establish best practices in digital marketing

· Perform detailed desktop research into our clients, their category, and competitors across multiple markets.

· De-construct competitive best practices in digital marketing and create benchmarks.

· Define client’s web architecture detailing what sites and social assets the brand will maintain in various versions and languages.

· Conduct web asset audits to map a brand’s web presence and assess the effectiveness of each asset.

· Work closely with the various specialists involved with the implementation and management of our digital strategies.

Requirements:

· Minimum, a graduate from reputable university in marketing or advertising.

· At least two years of experience in a Digital strategy or account management role.

· Experience dealing with local and multinational clients.

· Mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.

· Proficiency with SEO, Google Analytics, Google Ad-Words, and Social platforms

· Basic knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce

· Fluent English and strong writing skills

· Presentation skills are a definite plus

· Strong analytical and project management skills

Remuneration and Benefits:

Market Competitive Salary.

Suitable Job Timings.

Medical Insurance.

Annual Leaves.

2 Performance-Based Bonuses.