Digital Marketing Manager

Job brief:

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Digital Marketing Manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities:

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

Deploy successful marketing campaigns and own their implementation from ideation to execution

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Build strategic relationships and partner with key industry players, agencies and vendors

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Oversee and approve marketing material, from website banners to hard copy brochures and case studies

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

Demonstrable experience in marketing together with the potential and attitude required to learn

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) is preferrable

Experience in setting up and optimizing Google Adwords campaigns

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

A sense of aesthetics and a love for great copy and witty communication

Up-to-date with the latest trends and best practices in online marketing and measurement

Required Skills

Bachelor’s Degree

Hands on Experience in Content Marketing

Proficiency in Technical SEO is a big plus

Lead-Generation via digital platforms is a must-have

Hands on Experience in E- Mail Marketing

Able to plan, strategize, and execute content marketing tactics across various platforms

Must be proficient in digital media planning

Should be a strategy maker and a versatile performance marketer

Solid Experience in managing a hefty marketing budget

Able to manage a whole marketing team

Able to manage organic vs inorganic activities