Email Marketing Executive

As a leading software house dedicated to delivering cutting-edge technology solutions, We are looking for a skilled and seasoned Email Marketing Specialist to join our vibrant team. An Ideal candidate will have a pivotal role in crafting and implementing email marketing campaigns through Salesforce. Our goal is to enhance engagement, nurture leads, and ultimately boost conversions through strategic email initiatives.

You should be

Someone who can bring previous experience in an email marketing role, including experience in building subscriber lists.

Have the ability to showcase our offerings in a compelling way.

Every potential customer is an opportunity for you to boost top-line revenue growth and customer acquisition levels.

Objectives of this Role:

Hand on Experience in Running text-based campaigns from Salesforce

Knows how to deliver the campaigns in the inbox using Salesforce

Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets

Take ownership in planning and managing multiple-segmented email marketing campaigns

Use personalization to improve email performance

You will seek to continuously improve through data analysis and the reporting of your campaign performance.

You will create truly engaging and inspiring content for tech shops.

Strong Skills in Email Deliverability and in Spamming Issues (DKIM, SPF, DMARC, MX)

Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.

Monitoring deep analytics and performing actions based on them.

Managing deliverability, inbox rate and reputation of domains and IP’s.

Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Required skills:

Must have at least 3 years of experience in the relevant field

Holds a Bachelor's degree in Marketing, Communications, or a related field from a recognized university.

Demonstrates a strong background in email marketing, preferably within the IT or technology industry, with extensive experience and notable achievements in the field.

Shows advanced skills in using various email marketing platforms like Salesforce Marketing Cloud, Mailchimp, and HubSpot, and has a deep understanding of CRM systems like Salesforce.

Excels in writing engaging email content that grabs audience attention and encourages positive responses, thereby boosting the effectiveness of campaigns.

Understands HTML/CSS and email template design, which helps optimize email marketing efforts.

Has a keen analytical mind, capable of interpreting complex data accurately to improve campaign performance continually.

Has extensive experience in conducting A/B testing, refining email content, subject lines, and calls-to-action based on data-driven insights to maximize campaign success.

Possesses excellent communication and collaboration skills, adept at working seamlessly with different teams and stakeholders.

Pays close attention to detail and possesses exceptional organizational and project management abilities, ensuring flawless execution of email marketing campaigns and initiatives.