Email Marketing Specialist
Responsibilities
Create email marketing campaigns to promote company’s services
Ensure marketing message is conveyed clearly and delivered properly to prospects
Ensure messages are sent in proper form and template
Proofread emails for clarity, grammar, and spelling
Create a database of emails for lead generation
Follow up on interested respondents
Include persuasive 'call-to-actions in advertisements and promotions
Track and analyze direct and interactive marketing campaigns
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