SEO Executive

Key Skills

Editing and writing skills: You need to create and edit content for various digital platforms. Writing blog posts may well be an integral part of the job

• Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is

• Web development skills: A digital marketing executive is not a software developer, but you will need a sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills

• Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness(PPC)

• Be actively involved in SEO efforts (keyword, image optimization etc.)

• Prepare online newsletters and promotional emails and organize their distribution through various channels

• Provide creative ideas for content marketing and update website

• Collaborate with designers to improve the user experience

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

• Acquire insight into online marketing trends and keep strategies up-to-date.

Other Skills

Market Intelligence Reporter Competitors Brand.