Software Marketing & Sales Officer

Job Description

• Researches client base to find new types of customers and sells to them accordingly

• Analyzes and creates a plan for engaging the target market

• Makes product appeal to the target market

• Finds ways to sell products in the face of a down market

• Helps to detail, design, and implement marketing plans for each product or service being offered

• Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.

• Creates and presents regular performance reports for managers and executives

• Stay up-to-date on current market trends

• Take calculated risks to increase profitability and brand recognition

• Ability to innovate and implement change successfully

• Exceptional communication and presentation skills

• Solid computer skills and awareness of web-based marketing and social media

• Experience in B2B and B2C sales of software products