Digital Marketing Specialist

Job Description

Spearhead marketing campaigns for a fast-growing educational platform

Work with a tight-knit and dynamic team

Excellent learning and development opportunities

Our client is an educational platform that is facilitating various means of training delivery, enabling individuals to acquire skills for academic and professional/casual learning and developing a skilled workforce for the nation.

The Job

You will be responsible for :

Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

Setting up forms, creating landing pages, and triggering drip campaigns that will nurture website visitors to become customers.

Running innovative marketing campaigns on all the platforms while optimising the budget and measuring the KPI& ROI.

Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.

Reviewing and optimising the design and content of all online assets including the company website and social media pages.

Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

Using A/B testing to optimise digital marketing performance.

Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

Driving business growth by developing innovative ideas and campaigns.

Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

The Profile

You have a degree in Marketing or similar fields with at least 2 years of experience in Digital Marketing, ideally within a startup.

You are highly experienced in Marketing Automation, SEO, SMO, and SMM.

You have excellent research and writing skills, particularly as these apply to marketing.

You possess in-depth knowledge of various social media platforms, best practices, and website analytics.

A solid understanding of HTML, CSS, and JavaScript is required.

Knowledge of tool like Traackr to find and track online influencers will be an added advantage

You have outstanding communication and interpersonal skills.

You stay up-to-date on the latest trends and technologies in digital marketing.

You are highly creative with excellent analytical abilities.

You pay strong attention to detail and deliver work that is of a high standard

You are highly goal-driven and work well in fast-paced environments