Content Specialist

Company Description

Abacus has been providing advanced business solutions for more than 35 years to help organizations realize their potential. Our solutions are the result of a convergence of the latest business practices and cutting-edge technologies, and we emphasize the value of working collaboratively with clients.

Job Summary: The ideal candidate will be responsible for producing high-quality, engaging, and insightful content for our digital platforms. This role is suitable for someone with over one year of experience in content writing.

Key Responsibilities:

Creating original and engaging content for the company's website, social media platforms, and other digital channels.

Collaborating with cross-functional teams to develop and execute content marketing strategies that align with business goals.

Conducting research on industry trends, competitors, and target audience to identify content ideas and opportunities.

Proofreading and editing content to ensure accuracy, readability, and adherence to brand guidelines.

Working closely with the graphic designer to ensure that the content is visually appealing and in line with the brand guidelines.

Conduct keyword research and implement targeted keywords effectively within content for improved search engine visibility.

Apply advanced on-page SEO techniques to optimize digital content and enhance overall performance.

Requirements:

Bachelor's degree in Marketing, Communications, or a related field.

Excellent writing, editing, and proofreading skills.

Ability to write in a clear, concise, and engaging manner.

Knowledge of SEO principles is a plus.

Strong research skills to create relevant, fact-based content.

Ability to work independently and manage multiple projects simultaneously.

Strong communication and collaboration skills.