SEO Manager

SEO manager is responsible to manage all search engine optimization and Content Writing

Understanding of the business goals, research, user persona, search intent & organic traffic.

Create and audit content pieces that appeal to audiences, attract customers and boost brand awareness through email, social media posts, blogs, and white papers on a regular basis.

Develop and execute optimization strategies that increase the company's search engine results rankings

Research in-depth SEO keywords to use throughout the company's website and marketing materials

Recommend changes to website architecture, linking, and other factors

Create an effective URL structure to support multi-service and multi-regional aspects of the business

Responsible to manage all SEM campaigns on Google, Facebook, YouTube, Instagram, Twitter and others in order to maximize ROI.

Monitor daily performance metrics to understand SEO strategy.

Understanding of site structure, categories, backend working.

Experience of website analysis using variety of analytic tools including Google analytics.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.