Digital Marketing / Campaign Executive

PureLogics is looking for a Digital Marketing Campaign Executive.

Responsibilities:

Paid Campaign Strategy:

Develop and execute comprehensive paid advertising strategies for a Custom Software Development Services company (such as: web services, mobile app services, healthcare solutions, and cloud services).

Identify target audiences, keywords, and channels to maximize ROI.

Campaign Execution:

Set up, manage, and optimize paid campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads and other relevant advertising networks.

Create engaging ad creatives and ad copy tailored to each service category.

Budget Management:

Effectively allocate and manage advertising budgets to achieve set KPIs and goals.

Monitor daily spend and adjust budgets as necessary.

Performance Analysis:

Regularly analyze campaign performance, including click-through rates, conversion rates, and cost-per-acquisition.

Make data-driven adjustments to improve campaign effectiveness.

Keyword Research:

Conduct keyword research and competitive analysis to identify high-performing keywords.

Implement keyword optimization strategies for ad campaigns.

Ad Copywriting:

Create compelling and persuasive ad copy that aligns with the unique selling points of each service category.

A/B Testing:

Plan and execute A/B tests to optimize ad elements, including headlines, visuals, and landing pages.

Required Skills:

Experience in Running Service-Oriented Campaigns for the Tech Industry

Expertise in Running Ads in the USA Region

Strong analytical skills and proficiency in using analytics tools to track campaign performance.

Excellent communication and copywriting skills.

Up-to-date with industry trends and best practices in digital marketing.

Platform Priorities (Ranked):

Google

Meta (Facebook/Instagram)

LinkedIn (Expertise in LinkedIn advertising is a plus)

Experience:

Min 1 Year