Sr. Executive/ Executive- Digital Marketing

Responsibilities & Context

Saic Group is a leading player in the education sector in Bangladesh, dedicated to providing high-quality educational programs and services. With a large team of over one thousand staff members encompassing both administrative and academic roles, Saic Group serves approximately 15,000 students, striving to empower them with knowledge and skills for success in their academic and professional endeavors.

As a Senior Executive/Executive in Digital Marketing at Saic Group, you will be at the forefront of promoting our educational programs and services using digital channels. Working closely with the marketing team, you will craft and execute digital marketing strategies aimed at increasing brand visibility, generating leads, and contributing to the overall growth of the organization.

Digital Campaign Management: Plan, execute, and monitor digital marketing campaigns across multiple platforms including social media, search engines, email, and display advertising. Ensure campaigns are optimized for maximum reach, engagement, and conversion.

Content Creation: Develop compelling and relevant content for digital channels, including website, blog posts, social media posts, email newsletters, and digital ads. Tailor content to target audience segments and educational programs to effectively communicate the value proposition of Saic Group.

Social Media Management: Manage organization's presence on social media platforms such as Facebook, LinkedIn, and YouTube. Create and schedule posts, engage with followers, and monitor social media metrics to track performance and identify areas for improvement.

Search Engine Optimization (SEO): Implement SEO best practices to improve organization's website visibility and rankings on search engine results pages (SERPs). Conduct keyword research, optimize website content, and monitor SEO performance using tools such as Google Analytics and Google Search Console.

Paid Advertising: Plan and execute paid advertising campaigns on platforms such as Google Ads and Facebook Ads. Set campaign objectives, define target audiences, create ad creatives, and manage budgets to achieve campaign goals and drive qualified traffic to organization's website.

Collaboration-Collaborate with internal teams, including admissions, academic departments, and IT, to ensure alignment of digital marketing efforts with institutional goals.

Email Marketing: Develop and execute email marketing campaigns to nurture leads, engage with prospective students and parents, and promote educational events and initiatives. Segment email lists, create personalized email content, and analyze campaign performance to optimize email marketing efforts.

Analytics and Reporting: Track key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and campaign ROI. Generate regular reports to assess the effectiveness of digital marketing activities, identify trends, and make data-driven recommendations for continuous improvement.