Head of Promotion

Responsibilities & Context

SAIC Group is seeking a dynamic Head of Promotion to drive strategic promotional campaigns aimed at enhancing the visibility, reputation, and enrollment of our educational institutions and programs throughout Bangladesh. With a dedicated team of nearly one thousand administrative and academic staff, and a student body of approximately 15,000, the Head of Promotion plays a pivotal role in driving business development strategies aligned with SAIC Group's objectives.

Develop and execute comprehensive promotion strategies for all organizations managed by saic group to increase student enrollment and meet admission targets.

Conduct market research and analysis to identify target demographics, educational trends, and competitor strategies.

Collaborate with the promotional team to align promotion efforts with overall marketing and admissions objectives.

Lead the planning, development, and execution of promotional campaigns across various channels, including digital marketing, social media, print media, events, and partnerships.

Create compelling messaging and promotional materials that highlight the institute's strengths, academic programs, facilities, and student achievements.

Monitor campaign performance metrics, analyse results, and adjust strategies as needed to optimize engagement and conversion rates.

Develop and nurture relationships with prospective students, parents, guidance counsellors, educational consultants, and other stakeholders.

Organize and participate in campus tours, and information sessions to showcase the institute's offerings and address inquiries.

Ensure consistent branding and messaging across all promotional materials and communication channels. Uphold the institute's reputation and values through ethical and responsible promotion practices.

Monitor online reputation and respond promptly to inquiries, feedback, and reviews on social media and review platforms.

Manage a team of promotion specialists, admissions counsellors, and support staff, providing direction, support, and professional development opportunities.

Organize visits to all campuses of SAIC Group, facilitate workshops, gather reports, and supervise the progress of both online and offline promotional activities for all SAIC Group-managed organizations.

Foster a collaborative and results-driven work environment that promotes creativity, innovation, and continuous improvement.

Cultivate partnerships with schools, community organizations, industry leaders, and other external stakeholders to expand outreach and admission opportunities.