Marketing Manager (POS)

The Marketing Manager of Point of Sale (POS) leads a team of colleagues in the delivery of all POS requirements for our car terminal. Working with colleagues across multiple business areas the POS manager leads their team to the highest level to ensure that all car terminal, campaign and event activity is activated.

POS marketing relates to a type of in-store promotion or marketing campaign, designed to increase the number of purchases at the point of sale.

We have an exciting opportunity based at our UK Campaign to join our POS team as Dealer Campaign Manager. The successful candidate for this role will develop and implement our dealer sales marketing, in a way that reflects and builds upon our national communications and marketing activity.

Key responsibilities in the role include:

Develop a strategy for all dealership marketing, which supports the marketing strategies. To communicate this within the organization, and the dealers through written communications and verbal presentations as agreed.

Lead the planning, development and delivery of marketing activity, across all relevant channels to drive customer enquiries/engagement for new car sales, used cars, finance products and aftersales requirements in support of business targets. This could include but not be constrained to:

Quarterly campaigns

Production of campaign templates

Digital materials (eDMs, DR banners & SoMe ads)

Point of sale materials

CRM activities Mailers – National and Dealer

Events

Skills required:

Extensive marketing experience of the automotive sectors

Experience in planning and managing marketing campaigns via different channels

Hold a relevant Degree or equivalent qualifications/experience

Budget management skills

Strong research and evaluation skills

Excellent relationship-building skills

Skills