Sr. CRM Associate

Job Description

Primarily responsible for planning and execution of Buyer Growth channel objectives with focus on user conversion, and retention strategies - with objective on optimizing the channels performances

Primarily responsible for data extraction and performance analysis of CRM channels

Primary ownership of Daraz Club & Loyalty; Channel strategy & performance analysis

Responsible for assessing & optimization push notification journeys

Report & communicate outcomes of the analysis/CRM reports

Broadly responsible for coordinating with other CRM associates to align on the multi-channel strategy and maintain a coherent strategy in relation to other CRM engagement channels

Plan & conduct A/B testing and optimize the channels by identifying the key areas of improvements

Coordinate with cross functional teams as the face of CRM, where required

Serve a supporting role in execution of operational tasks, if required

Assist CRM Manager in performance analysis (gather data, prepare spread sheets) on a daily, weekly, monthly basis

Assist with other work as and when required by the Management

Requirements

Master’s Degree in Business, Marketing, Business Management or Equivalent Professional Qualification

Minimum 1 year of professional work experience preferred. 6-12 months experience in CRM / digital marketing operations is an added advantage

Proficiency in basics SQL, HTML and MS Office tools, especially Excel required

Creative, hardworking, methodical and very structured

Ability to work independently and within the team, and manage a team

Willingness to learn, be a self-starter, try new things, live outside of normal comfort zone

Competencies

Technical

Analytical

Communication

Initiative

Team Player

Benefits

International working environment, and a unique opportunity to learn from the best in e-commerce and business growth.

A platform to learn from Alibaba’s world-leading ecosystem

Rigorous training and exposure in team management, leadership, business analytics, and operations.

An opportunity to train the next generation of business leaders

Competitive salary and incentive package

Health & Medical insurance