Marketing Production Specialist

Job Description

THE DIVISION

Enspire for Enterprise provides scalable digital marketing solutions for franchises combined with powerful analytics for decision-makers. As a Franchise Digital Marketing Agency, Enspire has partnered with over 100 multi-location and franchise networks to support thousands of locations worldwide and clientele includes Affordable Dentures, Seasons Sunrooms, Hand and Stone, World Gym, Rebath, Johnson Controls, Mr. Electric and Ace Hardware, to name a few.

ROLE SUMMARY

OFFLINE PRODUCTION SUPPORT FOR THE SEO, IMPACT, PAID SOCIAL, AND COPY SERVICES AT ENSPIRE:

• SEO Strategy and Implementation:

Develop and execute comprehensive SEO strategies to improve organic search visibility and drive website traffic.

Conduct keyword research, on-page optimization, and implement technical SEO best practices.

Monitor and analyze website performance using tools like Google Analytics and provide actionable insights to improve SEO efforts.

• Paid Social Media Marketing:

Plan, execute, and optimize paid social media campaigns across Facebook, Instagram, and LinkedIn.

Create compelling ad copy, visuals, and calls to action to maximize campaign performance.

Monitor campaign budgets, analyze results, and make data-driven recommendations for continuous improvement.

• Content Marketing Collaboration:

Collaborate with the content marketing team to ensure SEO-friendly content creation and distribution.

Provide input on keyword strategies for content development and work towards aligning content with

SEO goals.

• Competitor Analysis:

Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.

Conduct regular competitor analysis to identify opportunities and challenges in the digital landscape.

• Reporting and Analysis:

Generate regular reports on the performance of SEO and paid social media campaigns.

Provide insights into key metrics, trends, and opportunities for improvement.

REQUIREMENTS: SKILLS, EXPERIENCE, & CERTIFICATIONS:

• 1.5-2 Years of Experience in a field or role focusing heavily on digital marketing.

• Proven experience as a Marketing Executive with a focus on SEO and paid social media marketing.

• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.

• Hands-on experience with paid social media advertising on platforms such as Facebook, Instagram, and LinkedIn.

• Proficiency in using SEO and analytics tools such as Google Analytics, SEMrush, Moz, etc.

• Strong analytical and problem-solving skills with the ability to interpret data and provide actionable insights.

• Excellent written and verbal communication skills.

• Creative mindset with the ability to think outside the box and contribute innovative ideas.

• Dedicated to quality, extremely organized, and very team oriented.

• Ability to multi-task and manage several projects at once

TIMINGS FOR THE ROLE: 6am - 3pm EST (4pm - 1am PST)

Exciting Benefits we offer:

Market-leading Salary

Medical Coverage – Self & Dependents

Parents Medical Coverage

Provident Fund

Employee Performance-based bonuses

Home Internet Subsidy

Conveyance Allowance

Profit Sharing Plan [Tenured Employees Only]

Life Benefit

Child Care Facility

Company Provided Lunch/Dinner

Professional Development Budget

Recreational area for in-house games

Sporadic On-shore training opportunities

Friendly work environment

Leave Encashment