Head of Content Writing
Roles & Responsibilities:
Content Strategy Development:
Develop and execute a comprehensive content strategy aligned with organizational goals.
Establish clear objectives, KPIs, and success metrics for content initiatives.
Lead and inspire a team of writers, providing guidance, mentorship, and fostering a collaborative environment.
Set performance expectations, conduct regular performance reviews, and identify opportunities for professional development.
Content Creation Oversight:
Oversee the end-to-end content creation process, ensuring the delivery of high-quality, engaging, and on-brand content.
Review and edit content to maintain consistency, clarity, and adherence to brand guidelines.
Editorial Calendar Management:
Develop and manage editorial calendars to ensure timely and consistent content delivery.
Coordinate with various teams to align content schedules with broader marketing and business initiatives.
Collaboration with Cross-functional Teams:
Work closely with marketing, SEO, design, and other teams to integrate content seamlessly into broader campaigns.
Collaborate on cross-functional projects to leverage content for maximum impact.
Stay Abreast of Industry Trends:
Monitor industry trends, competitor activities, and audience preferences to inform content strategies.
Implement SEO best practices and ensure content remains optimized for search engines.
Act as the custodian of the brand’s storytelling, ensuring content aligns with the organization’s values and resonates with the target audience.
Adaptability and Innovation:
Stay adaptable to evolving market dynamics and adjust content strategies accordingly.
Encourage and support innovative approaches to content creation within the team.
Effectively communicate content strategies, objectives, and performance metrics to leadership and other stakeholders.
Collaborate with internal and external partners to amplify the reach and impact of content initiatives.
Monitor and analyze content performance metrics, providing insights and recommendations for continuous improvement.
Drive content initiatives that contribute to business objectives and key performance indicators.
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