Marketing Specialist

Responsibilities:

• Developing marketing strategies, goals and tactics to get the word out about the company and drive relevant audience to our front door

• Draft marketing and media plan/calendar for both internal and external marketing activities

• Deploy successful marketing campaigns and own their implementation from ideation to execution as per the plan/calendar

• Implement variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, blogging, newsletter and much more

• Overall responsibility for brand management and corporate identity

• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

• Measure and report performance of marketing campaigns, gain insight and assess against goals

• Managing corporate website and working closely with the web and UI team to keep the website updated

• Be in-charge of marketing budget and allocate/invest funds wisely

• Manage and devise creative campaigns for several company internal/external events

• Any other task assign by the supervisor

Skills:

• Excellent communication skills

• Ability to think creatively and innovatively

• Budget-management skills and proficiency

• Professional judgement and discretion that comes from years of experience in the field

• Analytical skills to forecast and identify trends and challenges

• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, etc.