Senior Officer - Marketing - Office of Advancement

Responsibilities

Main Responsibilities:

1. Execute Marketing Plans

Execute marketing plans in line with the University’s marketing strategy and ensure alignment with all Schools and internal stakeholders

Manage marketing activities/campaigns to build brand awareness and conviction in target markets

Work closely with the Communications Team to ensure that all communication is aligned with the communication/marketing strategy

2. Stakeholders Management

Manage relationships with key stakeholders:

Internala. Schoolsb. Centresc. Departmentsd. Students

External

a. Print and Electronic Media; Agenciesb. Schools/Universities/Collegesc. HEC and Education Boardsd. Embassies/Foreign Officese. Corporate/Business Sectorf. Alumni

3. Market Research and Analysis

Conduct in-depth market research to better understand target markets and consumers. Manage surveys for each Programme to analyse brand awareness as well as consumer requirements and expectations

Research on marketing plans and activities to measure effectiveness of channels vs. spending and then improvise next year plans and campaigns accordingly

Gathering information on competitor schools/colleges and programmes to understand the current brand positioning of LUMS to plan future campaigns

4. Quality Assurance System

Assist in establishing an effective feedback mechanism for all stakeholders to persistently monitor the department’s performance and improve systems and processes. This will be adopted by all team members for holistic feedback and stakeholder management.

5. VIP Delegations/Visits

Manage all high profile visits at LUMS (ambassadors/government/academia/corporates etc.), along with conducting presentations and campus tour

Develop and strengthen relations with such visitors for effective marketing and brand building, particularly overseas visitors

6. Event Planning and Management

Develop campaigns and implement the same for University-wide events

Provide marketing support to Schools/departments for their flagship events

7. Marketing collateral and publicity material:

Liaison with academic and administrative staff to collate information for in-house publications for corporate events/University flagship events

Work with the Communications Team to lead the development of promotional collateral for admission campaign and make sure that all publication goals are being met as part of broader admission goals

Oversee the promotional merchandising for exhibitions including souvenirs/corporate gifts

8. Department’s Monthly reports

9. Support in ATL Campaigns

Other Responsibilities:

Provide support to current and upcoming departmental activities and initiatives

Research on brand image building for customised applications

Work Schedule: Business hours often extend into the evenings and weekends to accommodate demanding workload and event schedules. Travel will be required accassionally, more domestic and maybe international.

Skills:

Strong communication, networking and presentation skills

Confident with numbers and analysis

Proficient in MS Office especially Excel, PowerPoint & MS Word

Exceptional at multitasking and time management

Strong stakeholder management

Capable of implementing creative marketing techniques and concepts to increase brand profile of LUMS

Behaviour

Team player

Good problem solver using careful analysis

Result-oriented

Strong Emotional Quotient

Good Business Acumen