Marketing Manager

The Marketing Manager is responsible for planning, implementing, and managing marketing campaigns and activities that are primarily executed through offline or physical channels. This role focuses on driving brand visibility, customer engagement, and lead generation through various physical marketing channels, such as events, print media, direct mail, outdoor advertising, and promotional materials.

Key Responsibilities:

Strategy Development: Develop and execute comprehensive physical marketing strategies aligned with the company's goals and target audience. Identify target markets, select appropriate channels, and create campaigns to effectively promote the brand and its products or services.

Event Planning and Management: Plan and coordinate company events, including trade shows, conferences, seminars, product launches, and experiential marketing activities. Manage logistics, vendor relationships, budgeting, and promotional materials to ensure successful event execution.

Print and Offline Advertising: Oversee the creation and distribution of print advertisements, brochures, flyers, direct mail campaigns, and other offline marketing collateral. Collaborate with creative teams, designers, and copywriters to develop compelling and visually appealing materials that resonate with the target audience.

Outdoor Advertising: Develop and implement outdoor advertising campaigns, such as billboards, transit ads, signage, and street marketing. Identify strategic locations, negotiate contracts, and monitor campaign performance to maximize brand exposure and reach.

Promotional Materials: Manage the production and distribution of promotional merchandise, branded merchandise, and corporate gifts. Ensure consistency in branding, quality, and messaging across all physical marketing materials.

Partnerships and Sponsorships: Identify and negotiate partnerships and sponsorships with relevant organizations, events, or influencers to enhance brand visibility and reach new audiences. Manage relationships with partners, track performance, and measure ROI.

Lead Generation and Tracking: Develop strategies to generate leads and track their effectiveness. Implement mechanisms such as unique phone numbers, QR codes, or customized landing pages to monitor response rates and measure campaign success.

Budget Management: Develop and manage the physical marketing budget, ensuring optimal allocation of resources and cost-effective campaign execution. Monitor expenses, track ROI, and provide regular reports to stakeholders.

Collaboration and Coordination: Collaborate with cross-functional teams, including marketing, sales, design, and product, to align physical marketing efforts with overall marketing and business objectives. Coordinate with internal and external stakeholders to ensure smooth execution of campaigns and activities.