Mudassar Nazir Anjum
Profile URL Available.
Brand Executive
Stylo
Master of marketing management
University of Management and Technology Lahore
Summary
Experience
Brand Executive - Stylo
2016 - 2018
As a marketing Executive, Loyalty Team
• Worked with the team of Loyalty program and Advertising & Brand Activation
• Interaction with the potential costumers and called 2500 costumers for the activation of loyalty cards and report to loyalty’s program head
• Research on consumer’s buying behaviour in loyalty program
• Compression on consumer’s buying behaviour in loyalty program like Region wise , colour wise , category wise
• Solve the costumer’s queries they face during the activation of loyalty cards
As a marketing Executive, Advertising & Branding Team
• Meeting with the advertising agency and coordination with them for any campaign of Stylo
• Meeting with the vendor/Agency and coordination with them for Branding, printing, and installation.
• Using the Oracle R12
• Complete PO Process (Po raise to Po Submit in Accounts Dpt.) and vendor Payments.
• During the every Campaign Strong Coordination with vendor and Shop Managers and strong fallow up.
• Supervision of Brand activation activities, Supervision of any Stylo’s events at any hotel like PC, Avari, Flatty.
• Gained the Knowledge about the sourcing
• Worked on the supplier selection/vendor selection for the branding activity, printing, TVC etc.
• Coordinating & negotiating with the agency for outdoor campaign. (Hoardings, Streamers, etc.)
• Weekly reporting to Adverting Manager & Marketing Manager for payment of Vendor’s and agency’s Payments.
As a Brand Executive
• Brand management , maintain the brand position
• Execution of all OOH campaign & supervision of all campaign
• Regular visit of stores of insignia in a month. Purpose of this visit that, to ask the problem of store’s staff and inspection of outdoor branding and in store branding, staff behaviour with costumer
• Coordination with brand manager and shop manager at any campaign for any query regarding branding, campaign’s sale material.
• Work on Ax365
Honours And Awards
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