Sabahat Latif
Profile URL Available.
Marketing Manager
Maxim Agri (Pvt) Ltd
MBA
University Of Management and Technology Lahore
Summary
Marketing, Media, brand advertiser and Social Media, professional with Master Degree and 7 years of comprehensive experience in advertisement &communications Department. Gain professional knowledge, skills, and experience and then contribute the same to the success of an organization that offers challenging opportunities and appreciates the performance criteria, while developing long-term relationships based on trust and loyalty.
Experience
Marketing Manager - Maxim Agri (Pvt) Ltd
2017 - 2019
Successfully planned, executed and launched first TVC campaign of Maxim Milk-max on electronic media.
Builtbrand equity through developing and implementing marketing programs.
Liaison with international vendors like WWS USA, Selected Seeds Australia & S&W USA for products import and new product development process.
Promoting sales through actively running promotional activities, sales analysis and providing alternative points of view.
Seeking periodic customer feedback and making recommendations based on those.
Doing competitive and sector research, analyzing it and developing recommendations to realize opportunities.
Developed trademark usage guidelines and ensuring integrity of application.Refresh brand graphics and managing smooth transition.Innovate print material (brochure & flyers).Review Outdoor advertising needs and opportunities and propose cost effective solutions. Aggressively and proactively leverage social media; develop a strategy and execute.
Developed a research calendar clearly defining goals and action standards.
Use call centers, self calls and field visits to build a consistent and reliable mechanism of actionable research.
Define parameters of secondary research and areas of interest and feed regular input into the sales organisation about important trends.
Marketing Manager - KIPS Education System
2015 - 2016
Responsible for analyze the past trends and make new marketing strategies.
Develop and distribute releases to the full range of media outlets including national, suburban and regional TV, and print and proactively seek media opportunities that support the organization’s and campaign objectives.
Manage the day-to-day activities of the media team and directly supervise the work of the Media Officer and any volunteers and interns working in the team.
Create Campaign wise Print media budgeting.
Coordinate with media agencies, vendors and print and electronic media for advertisement.
Create full coordination with vendors and follow ups about execution.
Manage official face book page of organization.
Organize and maintain seminars, all creative art works, Venus and promotional material
Assistant Brand Manager - Marhaba Laboratories (Pvt) Ltd
2013 - 2015
Understood evolving client needs and identified new methods for social program support.
Create press releases, web content and marketing materials.
Coordinate with agencies and manage print media for advertisement
Manages subscription to official magazine across the organization.
Produce all content for three annual publications (two magazines, one annual report).
Write speeches for Brand Executive created social media strategy for targeted engagement of publics.
Arrange and manage product launch event of Marhaba Slimming Water
Organize and manage different outdoor activities & Expos for product promotion.
Client Service Manager - Midas Communication Pvt (Ltd)
2011 - 2013
Responsible for handling the client, create full coordination between client and agency. Create strategies and media plans Generating Invoices responsible for complete follow-ups. Maintain department presentation, cash register and organization. Maintains customer complaint database and provides reports to the CEO Continuously worked to improve program success after customer feedback. Prepares and compiles reports as required and instructed by the RD (Residential Director).Independently mange two main commercial accounts of Agency.
Internship - UMT
2010 - 2010
I was responsible for handling the clients.
Inward & outward clearing.
Posting of cash and Transfer Vouchers.
Proposal Drafting, to listen and fulfill costumers needs
Honours And Awards
October 2010 : Appreciation letter,UMT
No Timeline To Show.