Muhammad Shahzad
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Senior Manager Marketing & Sales
Business Recorder Group (Aaj TV)
Summary
Over two and a half decades of experience in Media/FMCG/Industrial Goods B2B Sales and supervision, as well as training. Comprehensive knowledge of Sales and Marketing, coupled with inventive concepts for product utilization and a proven track record of sales accomplishments. Definite potential to extend sales into new realms. Powerful analytical and planning aptitudes, along with the capacity to organize multiple staff to fulfill organizational objectives. Capable of working productively and productively with no guidance. Self-motivated and strong command qualities with great enthusiasm.
Experience
Senior Manager Marketing & Sales - Business Recorder Group (Aaj TV)
2010 - Present
Joined BR Group as Assistant Manager Marketing & Sales in Sep’10 and soon promoted as Manager Marketing & Sales. Responsibilities include:
Manage the entire ROP/Display Team.
Overall responsible for the assigned target set by the management.
Responsibility includes analysis for Sales Trend, Sales Growth and comparative analysis.
Responsible for planning and implementing Business Development and encourage new clients incorporate in Business Recorder.
Creating opportunities and handling Key Accounts effectively.
Responsible for preparing monthly, quarterly and annually reports to the management.
Effectively handle the account of Interflow Communications wrt Print & Electronic
Negotiated the best rates for Electronic media in the assigned account.
Maximize revenue share & smoothing business operation
Maintain healthy relations
Inventing and developing new strategies to grow the annual revenue. Additionally involved in:
Proposing new format of Tariff Rates, which has a projection of increase the revenue by 20%.
Organizing Team Management by assigning the industry/agency among them.
Proposing “Yield Management System” which increases the revenues by optimizing inventories.
Handling and managing the team, also hire and conduct interviews.
Managing healthy growth rate among the assigned territory and agencies
Creates and execute different creative proposals for different clients.
Maintain strong and healthy relations among the client and agencies.
Prepares comprehensive Annual Marketing presentation.
Honours And Awards
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