Head of Brand

Job Responsibilities

• Review and finalize annual brand plan in line with the brand strategy and Company's vision
• Brand and product awareness drive
• Drive awareness & brand preference
• Consumer promo & Trade campaign
• Maintain the brand positioning and execute campaigns in the same tone
• Drive compliance and regulatory awareness & perception
• Support PR team to increase stakeholder awareness and reputation
• Develop digital brand strategy and setting up right governance and framework to implement short term and long term digital roadmap to drive commercial transformation
• Manage external creative & digital agency
• Support HR to develop employer branding campaign and execute through BTL team
• Manages in-house creative, PoSM execution, gift item management and QC
• Prepare and manage brand identity guidelines, communication platform development, Campaign and Ad development
• Content development for mainstream (ATL Media), Digital media and for BTL

Employment Status

Full-time

Educational Requirements

• Bachelor of Business Administration (BBA)

Experience Requirements

• 7 to 8 year(s)
• The applicants should have experience in the following area(s):
  Brand Planning/ Development, Brand Promotion