Writing a good job posting is as essential as writing a good CV. At the point when a job searcher clicks on your job posting to know more about the opportunity, you're one bit nearer to changing over them into a potential candidate or even the future employee of your company. But, if your job advertisement doesn’t give them the right information or doesn’t encourage them to apply, they will shockingly hit the "Back" button as opposed to applying. On account of that, your postings must give the seekers the information related to job that they need. Hence, here are a few tips to enlighten you with how to attract the top talented candidates by writing an effective job posting.
Mention skill and qualification requirements
When the job seeker views your job posting and get excited to get into its detail, the first thing they will be checking is if they are eligible to apply for the job position. Use bullet points to make it short and easy instead of writing a paragraph to catch the applicant’s eye in an instant. Start off by posting about the “preferred” skills; to not deter the focus of the applicant, ending with the qualifications needed to apply.
To the point
Most of the people applying online aren’t clear about the requirements and the job postings are mostly vague. Write the exact requirements you’re looking for in a candidate to avoid everyone leaving everyone confused and missing the opportunity to work in your company. Be specific about the details. Writing to the point details might consume more time than usual but it will definitely be of help for the job seekers creating less distractions for them.
Clarify the position
A job posting mostly has two segments: an overview of what the job is about and the job responsibilities as an employee. As a recruiter, just highlight the main position of the job describing the role very briefly making it easy for the applicant to digest instead of getting confused. Too much information can lead to disinterest resulting in job seekers either applying blindly or not applying at all.
Give an overview of their role
Talk to the applicant directly by mentioning in your ad about what their role will be as an employee. Make it persuasive and make them envision themselves as the right fellow for the job. Keep your statements short but catchy. Also, make it easy for them to read and understand highlighting the important functions of the job.
Be straightforward
Discourage applicants who don’t fit the criteria by adding statements like; “Please mind the qualifications for this position precisely. We will only consider the individuals who meet every one of the job criteria”. This may help the job seekers not fitting the criteria to avoid applying and attract the ones who do.
Once you’ve posted an effective job advertisement, you will be able to see a great turnout of the potential candidates. They will naturally get more engaged and interested in the postings to find out if they are the employees your company has been looking for.
