Digital Marketing Manager

Job Description

Join an award-winning marketplace dedicated to the Manufacturing industry

Develop your career working alongside best in class talent

Be a part of a dynamic and vibrant environment

Our client is an online platform that supports collaboration between MSME and large scale industries, and industrials consultants and product suppliers. Their platform bridges the gap between the industrial sector and professionals by providing solutions seekers greater access to a wider range of products and offerings from consultants and suppliers at any given time.

The Job

In this role, you will be executing digital marketing programs in line with brand plans, ensuring design & content for online and offline assets are optimised and suitable for each stage of the customer's digital journey.

You will be responsible for :

Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

Using A/B testing to optimise digital marketing performance.

Analysing the effectiveness of campaigns and email marketing activities to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

Using customer insights to construct effective CRM campaigns and executive marketing automation and lifecycle marketing initiatives.

Driving performance marketing via SEO/SEM, PPC, Media Buying, Google Ad Words, Facebook Ads and Display Ads.

Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

Developing and managing the editorial calendar.

The Profile

You have at least 1 year experience in Digital Marketing, Marketing Communications or similar role, ideally within Industrial industry.

You have knowledge of Content Development & Management.

You have experience with Performance Marketing and Social Media/Viral Marketing

Knowledge of Campaign Management Tools (eg. Hubspot) and Web Analytics Tools (eg. Google Analytics) is essential for the role.

You possess strong analytical skills and are comfortable dealing with numerical data

You are a strong mentor and coach who can build high performing teams

You are adaptable and thrive in changing environments